Running a Business

Online Marketing

Online Marketing

There are many resources available to help you enhance your online presence. Federal and State Governments feature general information to assist with your business' online marketing activities.

Marketing your online presence (Business.gov.au)
General information on buying and selling online, social media for business, setting up and registering a website, and improving search engine rankings.
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Social Media for Business (Business.gov.au)
Learn about the different options available and the pros and cons of social media.
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Online Marketing (Business Queesland)
Find out how to effectively market your business online using social media sites, blogs and mobile applications.
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How to improve your search engine rankings (Business.gov.au)
If you want customers to be able to find you easily online, it's important to look at your search engine ranking (for example in Google). Find out how you can use search engine optimisation (SEO) to make your website easy for search engines to find.
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Google My Business
Your free Business Profile lets you connect with customers across Google Search and Maps
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Business Support Modules

Business Moreton Bay Region has developed a large series of support modules to help you develop your skills for all areas and levels of business. The below modules work through key strategies for digital marketing. This online learning is delivered by industry professionals and completely free to access.

Watch online modules today:



Social Media for Business

The following presentations take you through the basics of social media and how to get the most out of it for you business.

Facebook 101: What you need to know about your page
Learn the basics about setting up your business' Facebook page.
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Facebook and Instagram for Users
Learn the basics about managing your Facebook and Instagram posts.
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How to get the best out of Facebook & Instagram
Learn about settings, insights and publishing tools for you social media accounts.
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Using Instagram to Drive Content Strategy
Learn about maximising the content strategy for your tourism business using Instagram.
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Facebook for Business - Video Series

The following video series was developed by Facebook to assist your business' Facebook advertising.

How to Set Up, Install, and Use the Facebook Pixel
The Facebook pixel is a small piece of code that goes on your website and can help with your Facebook advertising.
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How to Set Up Facebook Pixel Standard Events and Custom Conversions
Do you ever wonder what people do after viewing or clicking your ads, or whether your Facebook ads are resulting in sales?
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How to Create, Set Up, and use Facebook Custom Audiences
With Custom Audiences, you can bring back people who have expressed interest in your business and will likely make a purchase or become a lead.
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How to Create, Set Up, and Use Facebook Lookalike Audiences
Use create a Lookalike Audience to find new people that “look like” or share similar qualities with your existing leads or customers.
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Local Training Opportunities

The below workshops, webinars and meeting can assist you develop your online marketing knowledge and skills.

Recorded Workshops

The following recorded workshops relate to Online Marketing and are a free resource for businesses operators to access. See our full library of recorded workshops here.

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