Marketing your business
Marketing is a crucial step in any business operations. Businesses that take the time to properly research their potential markets, customers and competitors are much more likely to succeed. Marketing is a critical tool to build awareness about your product or service, establish communication with your customers, and understand who your competitors are and what they are doing in the industry. The following resources can help businesses learn the basics about marketing strategies, including how to develop a marketing plan.
Moreton Bay Region Community Profile (Demographic Resources)
Welcome to the Moreton Bay Region Community ProfileView
Marketing and sales (Business Queensland)
Find out how to improve sales, market your business, and learn about tendering and building business relationships.View
Marketing and customer research (Business Queensland)
Find out how to research your market and understand your customers' needs so you can tailor your marketing activities.View
Develop a marketing strategy (Business Queensland)
Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals.View
How to write a marketing plan (Business.gov.au)
Writing a marketing plan can help you define different aspects of your business and help you focus on your priorities when you market your products or services.View
Competitor analysis is crucial to an effective marketing plan. A detailed competitor analysis will identify your major competitors, and research their products, sales, and marketing strategies. The goal is to understand the market you are operating in and implement strategies that improve on your competitors. The resources below will help businesses to analyse their competitors.
Competitor profile chart (Business Queensland)
Profiling your competitors allows you to understand a range of key information about their business - including what prices they charge for their products, where they find their customers and how they advertise.View
Industry and Economic Profile
Find useful industry and economic data for Moreton Bay RegionView
Local Training Opportunities
See below local training opportunities to assist you develop your business Moreton Bay Region marketing activities.
Business Support Modules
Business Moreton Bay Region has developed a large series of support modules to help you develop your marketing knowledge and grow your business. The online learning is delivered by industry professionals and completely free to access.
Start your online learning today:
Business Moreton Bay Region has a library of recorded workshops available for businesses to access at any time. The below workshops are specifically designed to help you develop you business' marketing activities.
The Importance of having a marketing plan and how to write it
How to develop your digital marketing strategy
Messenger marketing and the power of chatbots with Facebook
LinkedIn: Your secret weapon in business
The below articles provide information to assist you with your business marketing activities.
Social Media for Business: Tips and Tricks You Can Use
Website optimisation: finding the right keywords for your business
Why Your Business Should Be Using Online Reputation Strategies