5 / December / 2018

USC graduates kicking goals with new sporting app

University

Posted 5 December 2018


Keen sportsman and USC graduate Jackson Dickfos has co-founded an innovative online network that aims to change the face of community sport in South East Queensland – and beyond.

Jackson, 22, is a former North Lakes College captain and Brisbane Lions Academy recruit who went on to study a double degree in Business and Sports and Exercise Science at USC.

After graduating in April, he and three other USC students have turned their skills and knowledge towards launching SportsCube, a single digital marketing hub to promote local sporting fixtures and clubs.

The SportsCube team also includes Design and Communication graduate Lachlin Praed, Business graduate Tim McMurray and Carl McCabe, a final-year Science student. All four founders have been involved in community sport their whole lives and strongly believe in its physical, mental and social benefits.

The app, which is in the final testing phase for release in coming months for the Sunshine Coast region before gradually expanding to other regions, is designed to address the challenges local clubs face in engaging with their communities.

“In Australia, participation and spectator rates for community sport are declining rapidly and clubs are struggling to make ends meet,” said Jackson.

“By showcasing fixtures on a digital hub that integrates a mobile app, website and social media, we are working to create a greater awareness of community sport and give clubs the ability to promote themselves far outside their immediate supporter base.”

Founding a company straight out of university was a bold move, but Jackson said the SportsCube team’s combined degrees and the practical experiences during their studies at USC provided the necessary skills, confidence and knowledge.

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- Content thanks to USC

 

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