8 / May / 2019

Top 7 Tips to Make Live Videos for Your Business' Social Media

Business

Posted 8 May 2019


Live video is the latest social media marketing trend for business, surpassing YouTube videos with a growth rate of 113% over the past year.

Ever wondered how to use live videos on your social media? Well wonder no more. Follow these tips to create an engaging live video for your business. With these helpful hints, you’ll be creating viral live videos in no time.

1.Authenticity is Key – Be Yourself

One of the greatest benefits of using live videos on social media is that it provides a raw, humanised look at your brand. With a recent survey showing 81% of consumers look for transparency from brands on social media it’s becoming increasingly important for a business to be open and honest. Live videos capitalise on this trend, as the low production value and uncensored nature of the video builds brand authenticity and resonates with the audience.

2.Plan Your Livestream Before You Broadcast

Even though the nature of the livestream is to be authentic and unedited, planning is still needed for the broadcast to flow seamlessly. It is important to determine the objectives you want to achieve with your livestream. Some popular motivations are to:

  • Educate the audience
  • Increase Engagement with Social Media Platforms
  • Encourage Call to Action (eg. installing an app or visiting a website)

In order to successfully achieve your objectives, you must know the audience you are broadcasting to. It is important to appeal to the wants and needs of your audience in order to maximise engagement and overall success of the livestream.

Here are some ideas for your next livestream

  • Behind-the-scenes
  • How your product is made
  • Demo
  • Sharing Industry Tips
  • Live-streaming an Event
  • Q&A session

3.Practice Your Live Broadcast in Advance

Keeping with the theme of being prepared, it’s helpful to run through your livestream before you broadcast. A few practice runs will allow you to discover the most interesting talking points, overcome technical difficulties in the early stages and reduce your nerves. Having a clear sequence of topics to go through during your livestream will make the flow more effective and make it more enjoyable for the audience.

4.Promote Your Live Event

With any part of marketing promotion is key, and livestreaming is no different. In order to maximise your potential audience, it is recommended that you use a cross-channel promotional strategy to increase awareness of the broadcast. These materials should include the date, time and a brief description of the content that will be delivered.

5.Don’t Be Worried About Making a Mistake on Camera

Live video reflects real life, and in real life we slip up. Don’t get too worried about messing up during the broadcast. Use the mistake, make a joke, turn it into enthusiasm and just continue with your original plan. If anything, it will develop a stronger connection with your audience as consumers value authenticity and transparency.

6.Involve your Audience

Increase your engagement rate by encouraging viewers to participate with the livestream event. For example, ask a question to your audience and then respond to their comments. Depending on the nature of the broadcast, encourage questions from your audience. Even when the livestream is over, go back through the thread and answer questions. Your audience will appreciate the gesture even when the event has ended.

An important thing to remember during your broadcast, is that not everyone will watch it from the start. Give a great introduction, but don’t give all the important information away at the start. Throughout the broadcast, throw in a couple of sentences to give new audience members context of the livestream.

7.Check your internet connection and equipment

Some final things to check before launching your livestream are your internet connection and your equipment. A solid wi-fi connection is important for the quality of the broadcast. If you don’t have access to wi-fi a 4G connection will work just as well. If the internet connection isn’t strong enough, then the “Go Live” button will be greyed out and you won’t be able to start your broadcast.

A recommendation to test the equipment and setting for the livestream is doing a test broadcast. When launching this broadcast, set the audience to “Only Me” and preview the lighting and sound quality that your audience will experience and adjust it accordingly.

Live streaming is still a relatively new concept, so don’t be discouraged if you’re still trying to get the hang of it. Hopefully these tips have made you feel more confident with the process. Don’t be hesitant to try new approaches and methods, see what works for your business and your audience.

 

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