7 / March / 2017

Social Media for Business: Tips and Tricks You Can Use

Digital

Posted 7 March 2017


It’s not often you’ll find someone without a social media account; Facebook, Instagram, LinkedIn, Pinterest...the list goes on.

So why should businesses be any different? As long as it’s used efficiently, social media can do your business plenty of favours.

Looking for business social media tips? We’ve pulled together a few tips and tricks for using social media management in a professional environment.

Digital Marketing Platforms

Facebook

Being the largest social network on the web, it’s almost vital that you have a Facebook Page for your business. Think of a Facebook Page as a shop window — it’s designed to help you connect with your target market and increase awareness.

Even invest in a Facebook advert for as little as $5 and monitor its success with Facebook’s performance statistics, to see if Facebook can bring you a return on investment.

Instagram

Depending on your industry, Instagram can be a fantastic visual digital marketing tool. Considering it is a visual social media platform based entirely on photos and videos, it’s a good idea to have someone with a keen eye for detail and at least basic photography skills manage your Instagram account to ensure your content is high quality.

Keep your posts consistent (as in content themes, colours and filters), post regularly and utilise trending, but don't forget to use relevant hashtags.

LinkedIn

LinkedIn can be an extremely powerful tool for businesses; not just as part of a social and digital marketing strategy but also for seeking job candidates.

When posting to LinkedIn ensure you use snappy headlines, a clear call to action, eye-catching visuals, member-aligned content and topical updates. And remember to sponsor your best updates to ensure they reach achieve maximum reach.

Pinterest

Pinterest is one of the best ways to showcase your business. Much like Instagram, it is a visual platform that can be utilised as a marketing tool.

Keep your Pinterest boards relevant to your company by keeping them up to date with beautiful and topical images.

It is recommended that Pinterest is used to engage with your consumers by liking, commenting and saving other pins of interest to you — this will increase awareness and encourage users to interact.

Top 5 Tips for Social Media Management

Be quirky

Develop a tone that works for your business and most importantly, works for your audience. Stand out from the crowd by developing your own unique message.

Upload an image

Deliver your content with a beautiful image. As they say, a picture is worth a thousand words! A striking image will stop people scrolling past your post, capturing their attention.

Include links

Always link images or content back to your website, or main area you want your readers to visit as a call-to-action. This is usually where you would link your website.

Be consistent

Always deliver content consistently with your social media and digital marketing. One of the best ways to do this is to schedule posts through scheduling systems or directly from your Facebook or LinkedIn account. Work out what times you receive the most interaction and schedule accordingly.

Be a resource

Figure out a niche that would appeal to your desired audience and deliver content which educates, entertains, informs and inspires them. Become their ‘go to’ for inspiration and knowledge.

Use these tips, and see how social media and digital marketing can work for your business today!

 

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