15 / June / 2017

Positive partnerships


Posted 15 June 2017

Providing healthcare services to the Redcliffe Peninsula community and the surrounding Moreton Bay Region for over 30 years, Peninsula Private Hospital knows all about fostering long-term, positive customer engagement and how to maximise reach through event partnerships…

Positive partnerships

Peninsula Private Hospital has sponsored a number of major events in the Moreton Bay Region, including the Business Moreton Bay Region Conference Series, Redcliffe Festival of Sails, Jetty 2 Jetty (J2J) Fun Run, and Redcliffe Festival (Jetty Fiesta and Redcliffe Remembers).

From promoting active lifestyles to supporting the local community, Peninsula Private Hospital is all about the end-user experience and making the most of face-to-face interactions.

So, how do you capitalise on your sponsorships? It’s all about selecting the right avenues to promote your business and investing in consistent, meaningful and creative messaging that resonates with your target market/s.

Creative marketing

When it comes to marketing collateral and other promotional materials to display at an event, it pays to use ‘out-of-the-box’ thinking. Instead of your standard flyer, why not incorporate some fun/interactive items relevant to the event that are sure to grab the attention of attendees?

Peninsula Private Hospital employed this technique at the Festival of Sails by handing out colourful, branded beach balls, and their equally bright (not to mention very tasty) macaroons were a hit at the Moreton Bay Region Industry & Tourism (MBRIT) business conference event.

Supporting the business community

Peninsula Private Hospital came on board as event partner for the launch Business Moreton Bay Region Conference Series event, held at Redcliffe Leagues Club on 24 March, 2017. They are also one of the key sponsors for the final business conference event of the year, which culminates in the Business Excellence and Innovation Awards gala on 17 November.

Such corporate alignment allows Peninsula Private Hospital to actively demonstrate its support for local initiatives which are mutually beneficial to the business community, as well as residents living and working the Moreton Bay Region.

For Peninsula Private Hospital, it’s more than just healthcare – it’s about putting a friendly face to a name, and demonstrating a commitment to community care and social responsibility in a tangible way. Consistent, visible messaging backed-up by on-site advice from staff also helps to spread brand awareness to existing and potential customers of the Northern Brisbane community.

Getting active with Jetty 2 Jetty

At the core of Peninsula Private Hospital is its vision for quality and personalised healthcare, encompassing medical, surgical and rehabilitation healthcare services. As a result, local events like the J2J Fun Run are a natural fit for the hospital.

This year, they have come on board as event partner of the 2017 J2J, which kicks-off from Woody Point at Redcliffe on 16 July, 2017. With something for various ages and abilities, J2J includes 3km, 5km, 10km and 21km courses along the scenic Redcliffe Peninsula.

You can register for this year’s event at j2j.com.au – come along and meet the team at Peninsula Private Hospital while you are there!

For more information about Peninsula Private Hospital and how they can help you, or your family, visit www.peninsulaprivate.com.au.


If you would like to find out more about event sponsorship opportunities in the Moreton Bay Region, email events.support@mbrit.com.au