10 / March / 2017

Moreton Bay Region wins GOLD at Queensland Tourism Awards


Posted 10 March 2017


Taking home two gold awards at Friday night’s Queensland Tourism Awards, the Moreton Bay Region has been recognised for its outstanding achievements in the Queensland tourism industry and qualified to compete nationally in the Australian Tourism Awards.

Queensland’s best tourism businesses, events and individuals have been recognised in 28 categories at the 32nd Queensland Tourism Awards, in front of 900 tourism leaders from throughout the state.

Moreton Bay Region walked away with two gold awards for Destination Marketing and Outstanding Contribution by a Volunteer Group.


Moreton Bay Region Industry and Tourism (MBRIT) Chief Executive Officer Shane Newcombe said he was thrilled that the region’s hard work has been so well received from the industry.

“Being recognised against some stiff competition is an absolute honour for the Moreton Bay Region and is a great achievement for everyone involved, including the MBRIT team, Moreton Bay Regional Council, our tourism operators and business community,” he said.

Shane Newcombe accepted the Richard Power Award for Destination Marketing on behalf of MBRIT for the Visit Moreton Bay Region brand launch, featuring the Fall in Love with Moreton Bay campaign.

Queensland Tourism Awards 2016

This category recognised creativity and innovation in fully integrated destination marketing activities on behalf of a destination.

“Our Fall in Love with Moreton Bay campaign was the launch of our new destination brand and destination platforms, and we’ve had overwhelming feedback from the flow-on effect that it’s had for our tourism operators and local tourism economy; which is a terrific result,” Mr Newcombe said.

The Moreton Bay Region was up against some stiff competition in this category, competing against internationally recognised destinations including Noosa and The Great Barrier Reef.

“To just be nominated in the same category as Noosa and Great Barrier Reef is an absolute honour, but winning gold for our campaign over these other fantastic destinations and their marketing initiatives, is unbelievable and proof that we are finally being taken seriously as a destination.”

Mayor Allan Sutherland congratulated Moreton Bay Regional Council’s Tourism and Events Volunteers for winning gold in the Outstanding Contribution by a Volunteer or a Volunteer Group category at the awards.

“Our Tourism and Events Volunteers in the Moreton Bay Region have been recognised as the best in the state, for their outstanding contribution to visitors and tourists alike,” Mayor Sutherland said.

“We have 1,400 dedicated and passionate Tourism and Events Volunteers in our region, who last year collectively worked more than 84,000 hours.”.

“They assisted more than 82,000 people at our seven Visitor Information Centres and carried out more than 2,000 checks on Clontarf’s pelicans, which are much loved by locals and tourists.”

“It is the dedication, passion, local knowledge and charm of our volunteers that makes the Moreton Bay Region one of the most welcoming tourist destinations in Australia, and it is most fitting that their efforts are recognised in this way. I am extraordinarily proud of our great Tourism and Events Volunteers.”

Moreton Bay Region has now gained automatic entry into the Australia Tourism Awards, which will be held in Darwin on 24 February 2017.