8 / May / 2019

How to Use Instagram Stories for Your Business


Posted 8 May 2019

Using Social Media for your Moreton Bay Region Business

Jump on the trend of Instagram marketing and find out how you can make Instagram stories work for your business. There’s only so many times you can view Instagram stories before you want to add to an Instagram story of your own. This article will guide your business in the right direction.

A platform that boasts over 1 billion active users, Instagram is leading the pack of social media networks. It is a visually based platform, which started the latest trend of Stories. These Instagram Stories allow the user to post videos which are 15 seconds long, and photos for 10 seconds, and add them to your profile for 24 hours. After this time period, your account’s Stories are wiped and you’re able to start over. Businesses are making the most of this growing trend, as this format is a great way to display the brand’s personality. Due to the nature of this format, the type of content that is generally posted is ‘behind-the-scenes’ and provides a more candid look at the brand.


With a variety of filters to choose from, you will be stumped for choice for which one to use. The tools in Instagram allow you to adjust the contrast, brightness, tint, colour saturation and much more. Using filters can keep a consistent aesthetic throughout your Instagram Stories, which reinforces your business’ personal brand.


With Instagram’s partnership with GIPHY, you can add a variety of GIFs to your Stories. These GIFs are not only fun to look at, but they can also be strategically placed. A thoughtfully placed GIF can direct your audience’s attention to elements of your Story. Some examples of their application can be to highlight text or the much more subtle, arrow directing the audience of what they need to pay attention to.

Highlights Albums

The Highlights Albums allows you to combine previous Instagram Stories and keep them on your profile. As the user, you can allocate and categorise Instagram Stories strategically. You can curate each album under specific themes such as products, tutorials and portfolios of work. This makes it easier for your social media followers to find information and allows for further progression of your business’ personal brand.

In order to create a Highlights Album, visit your Instagram profile page and select the Story Highlights button. Afterwards a Plus sign will appear and will direct you to create a highlight reel from your business’ previous or current Instagram Stories.

Interact with Your Followers


Instagram has made it easy for business to engage with their followers via Stories. Asking questions allows you to not only engage with your audience, but also request feedback regarding your product, service or what they want to see more of on your social media.

To ask your followers a question through your Story, swipe up when you are creating your story and select the Questions option. Next, you will be asked to type in your question and then all you have to do is select Done when you’re finished.


Polls require the least amount of effort on the audience’s part to engage with your business. There are two different options which you can select: the original poll with two customisable answer options, and the recent addition of a customisable emoji sticker slider. This is a simple way to get feedback from and engage with your audience.


Another useful tool to get your followers involved is the ‘@mention’ option in your Instagram Stories. This tool not only allows you to get your customers involved, it also facilitates the partnership between businesses as you can mention any account from Instagram in your Story. This inspires a sense of community among your audience and establishes trust with your brand.


Telling users your location not only lets current followers know where you are, but also makes your Story discoverable when searching a tagged location. This can attract new followers who are clearly interested about what is happening in that area and may lead to new customers for your business.


Using the live function of Instagram is probably the most daunting tool in this list. With the proper planning and preparation, your first live stream should be a breeze. Some popular topics for your live session can include:

  • Q&A
  • Workshop
  • Product Launch
  • Sponsored Event

For more information on how to make the most out of the live tool, see our previous article in our Digital Business series.


By adding music you could be adding another sensory level to your Instagram Story and make it much more engaging. Through Instagram’s partnership with Spotify and SoundCloud, you have an incredible music library to choose from. In saying that not all of your posts will need music and the ones that do will need the correct and logical choice. It is also important that the music you select corresponds with your business’ personal brand.

Instagram Stories are the way forward for businesses and once you have mastered them, you can move on to similar formats on different social media platforms such as Facebook and Snapchat. There are so many different options for you to tailor your Instagram Story for your business, so now is the time to get creative.